The Vision: Before we start the visual part, we need your vision and mission in order to identify what best represents your company’s product or service.
No complexities here – we will ask you to provide us with about 10 keywords to best describe your company and our graphics guru starts with the visualisation.
The Research: Once your company’s personality seems clear to us, we then begin researching your market environment for your future brand and identify the particularities which may influence your brand’s success.
The Concept: The fun begins with Logo concept – the most prominent symbol of your brand image and the foundation of your identification to your target audience.
The Artistic Experimental Phase: When all the core information is gathered, we commence with the artistic process. Our designer experiments with the style direction, colours, typography and fonts which will work best for your brand. We also check out your competitors so as to steer clear of similarities in design – originality is key. During this process, our designer will do testing through various placements and platforms as to ensure that digitally your logo looks awesome. This testing phase also allows for best visual elements should you wish to brand your vehicles, work t-shirts or caps or correspondence from letterheads to business cards.
You’re Welcome: Our work here is done. We will throw in a style guide about correct and incorrect ways to use the graphics created for your brand. And we thank you.
We haven’t won any awards as yet but we are 100% African female owned, and in our E-books, this is a win.
Watch this space for some fancy digital marketing awards made possible through you, our digitally developed client.